There are two options: pro pricing and free signup. Signing up is as simple as possible. You just need to create a username and password. Once you get in and start using their tools, you’ll have to upgrade. The free account limits the number of forms you can use. When you hit that limit, you’re requested to upgrade. Otherwise your account won’t work.
Cons: The advance funnels are not easy & make you work to understand the concept & how to implement it for your business. So you will have to spend quite some time to understand how to make advanced funnels work for you. Seems archaic with its interface & editor while compared to other competitors. A limited number of templates is a handicap at times. Integration is straightforward, but tracking can be tricky on the dashboard & you always feel there is double counting - as it clearly doesn't show who bought at which stage.
LeadPages is an online tool that you can use to collect email subscribers. That is the main function of LeadPages, and they provide tons of purdy templates that you can use for lead magnets, webinars, and landing pages in order to grow your email list. LeadPages also has templates for things like sales pages — it’s a very robust tool! I literally use it everyday.
Pros: The software name perfectly explains the product. If you need to create landings pages for your website, SEO, SEM, Social campaigns, this is a great option. It is easy to use and highly customizable. We use it all the time for split testing of our paid campaigns, and the insights have been huge. The conversion tracking is a great part of the data set that we use to make strategic decisions.
Unbounce is flush with features, highly customizable and offers an easy-to-use interface for both page design and testing (something we’ll get into in a minute). Even if you are just learning to use their interface, Unbounce comes equipped with a variety of built-in templates (and you can buy more from ThemeForest), making it easy to put a decent page together and start testing.
Once you have the building blocks in mind, you need to make it your own. You'll want to mimic, not duplicate, the successful components you observed in the recon stage. Using your own content, your own product and your own images, task your graphics team with designing a landing page look and layout that's proven to be successful. Then, follow through with the design of pop-ups, follow-up emails and multiple purchase point options for both first-time and returning customers. Once the funnel has been tested, it's time to go live.
Have a clear call to action. Call to actions can be present in the headline text as well as the button text (example: “submit” vs. “download your free marketing guide”). There should be no question as to what next steps are necessary – tell your visitors exactly what you want them to do in big, bold text. For Kajabi, changing their button text from “See Plans and Pricing” to “Get Started Today” increased conversions by 252%!
In this example, Spotify attracted you to their service through a mix of SEO and brand recognition. Their offer for a free Spotify subscription converted you from an anonymous website visitor into a lead and the email helped close the deal. But it didn't stop there. The high quality of service and social sharing options inspired you to refer friends so the cycle could continue.

I like this solution for companies who don't have a marketing automation system in place, and just need to set up lead capture quickly. You'll have to integrate the leads you get with your CRM or email management system, but if you just want to optimize a landing page and offer a video or content and get an email address, then this is probably one of the better ways of doing it. I foresee this as a good way for people to try inbound lead generation at a low pricepoint. If you do it well, you should plan to grow out of leadpages and into something like HubSpot.

Pros: The software name perfectly explains the product. If you need to create landings pages for your website, SEO, SEM, Social campaigns, this is a great option. It is easy to use and highly customizable. We use it all the time for split testing of our paid campaigns, and the insights have been huge. The conversion tracking is a great part of the data set that we use to make strategic decisions.
×